Over the past 30-40 years, the landscape of connecting singles through online dating, or matching firms, has evolved significantly. While many single adults have successfully found love partners through these services, resulting in marriages, cohabitation, or long-term relationships, a majority have not shared the same success. Many individuals find themselves giving up due to the exhaustion of spending extensive hours browsing profiles and pictures, enduring evenings with incompatible matches, enduring endless phone conversations, experiencing being stood up or used, and also incurring substantial expenses along the way.